Don’t Sleep on Mobile Social Media Marketing in 2013!
In 2013, increases in use and availability of mobile phones will redefine mobile social media marketing. We have reached a point where smartphones and tablets along with the associated internet speed are in some cases, superior alternatives to desktop and laptop computers. Simply put, smartphones are mobile personal computers. Experts estimate that the global base of smartphones and tablets will exceed the PC base. Global mobile Internet traffic has doubled since last year, when compared to desktop internet traffic. Your 2013 social media marketing plan should reflect this.
In fact Cisco predictions for Mobile Social Media Marketing from now through 2016 are out the roof:
“Mobile network connection speeds will increase 9-fold by 2016. The average mobile network connection speed (189 kbps in 2011) will exceed 2.9 megabits per second (Mbps) in 2016.
In 2016, 4G will be 6 percent of connections, but 36 percent of total traffic. In 2016, a 4G connection will generate 9 times more traffic on average than a non-4G connection.
Two-thirds of the world’s mobile data traffic will be video by 2016. Mobile video will increase 25-fold between 2011 and 2016, accounting for over 70 percent of total mobile data traffic by the end of the forecast period.”
Also, do you think internet traffic was high in 2012? Look at what Cisco predicts for 2016:
“Mobile-connected tablets will generate almost as much traffic in 2016 as the entire global mobile network in 2012. The amount of mobile data traffic generated by tablets in 2016 (1.1 exabytes per month) will be approximately equal to the total amount of global mobile data traffic in 2012 (1.3 exabytes per month).”
Does your team have a plan to engage the social media savvy, mobile phone toting consumer of tomorrow? If not, don’t worry, we have you. WAARBA® can help you with simple mobile social media marketing solutions that allow you to focus on your craft instead of how to keep up with technology.
Contact us today for a mobile social media marketing solution!